Goal: Work collaboratively with the marketing department at Aucerna to build a new visual identity system following a large acquisition company name change. Individually rebrand a variety of marketing materials to fit the new visual identity system.
Strategy: Following a large company acquisition in Summer 2018, 3esi-Enersight underwent a company rebrand and name change. In working as a marketing specialist at Aucerna, I worked collaboratively with a marketing department and external creative agency to develop a new logo and accompanying brand materials that incorporated elements of the previous brand while taking the design into a new direction. Development of the logo and visual identity system required skills in collaboration, visual design, typography, and content management.