Goal: Work with one other student to deeply research a pre-defined area in Calgary in order to develop a consistent visual identity system.
Strategy: In collaboration with another student, I visited the pre-defined area on multiple occasions in order to conduct immersive research and gain a deep understanding of the area. This information was then utilized when creating multiple iterations of a visual identity system that was then critiqued and developed into one consistent design. Specific design choices of the colour, tagline, typeface, and logo were made in order to convey a message regarding this area. This assignment required skills in both observational and desk research and visual design.